Better quality photos, half the storage space!

With Apple’s new HEIF image file format in iOS11, that will be possible.

HEIF (High Efficiency Image File Format) is the new photo file format that Apple has adopted in order to replace the existing JPEG file format.

You may not know this but JPEG has actually been around for a quarter of a century now and since then there have been many technological advancements in the area of photography and image quality. So Apple has now decided that its time to push the boundaries and replace the use of JPEG with HEIF.

But you are probably wondering, what is HEIF? what makes it better than JPEG? And what will it do for me?

In simple,

HEIF is smaller and better.

For you it means that the photos you take on your iPhone will be roughly half the file size of JPEGs and have better image quality. This will allow you to store double the amount of photos on your iPhone whilst making them look better.

Now if you do happen to share any of these images with people who are on a not running iOS they will still be able to view the image as iOS11 will convert it to JPEG file if it is being shared to a non iOS device or if it is being displayed in an app that doesn’t suppo

rt the HEIF format. So as a consumer you won’t notice anything except for the fact that the file size of your photo library will be smaller with better quality images.

JPEG has been around for a very long time (since 1992) and it is one of the most commonly used image file formats. But it is time for change, it is time for JPEG to be put to bed, it is time for the future, it is time for HEIF.